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Lets Understand the Difference between these two

Understanding the products Google has to offer Businesses has not changed much over the years. The Flagship product for Google since its inception has been to offer Google Ads on its search platform. This is what led Google to be one of the first Trillion Dollar Companies in the world. Not much has changed over the almost 3 decades they have been around. But now....

Now, What is the Difference between these two types of Ads

Google Ads [Previously Google AdWords]

also know as "Search Engine Marketing" or "SEM" or "Paid Ads on Google" all have referred to this service

Google Local Service Ads [New]

also know as "LSA" are newest form of advertising with Google and true Game Changer for the industries that currently qualify to advertise on Google.

Search Engine Marketing

Google Ads

Before, Google broke down the Search Engine Results Page as Paid, Maps, Organic. Google Ads [Paid] being the top spot you can get on the page. This was in part why Google Ads has always had the highest conversion rate than the other 2.

Search Engine Marketing

Google Ads [cont.]

Google Ads operates on a Pay-Per-Click (PPC) model, where you're charged each time someone clicks on your ad, irrespective of whether they contact you afterwards. This model has guided the way websites and landing pages are designed, focusing on conversion optimization to prompt visitors to get in touch, thereby achieving better results.

For nearly three decades, this strategy has been highly effective in digital marketing, consistently delivering high conversion rates. The logic is straightforward: when people search on Google, they are likely to click on the first link they see, or what's "above the fold." By using Google Ads, you're essentially paying for a digital billboard in this prime spot on one of the most visited websites in the world, significantly increasing the chances of your ad being seen and clicked on.

However, as we near 2024, the platform has become more crowded. The auction-based nature of Google Ads means that those who bid the highest get the most visibility.

Now, everyone is paying for a digital billboard on this heavily trafficked platform, and the increased competition has made it a bit more challenging to stand out. Despite this, Google Ads continues to be a potent avenue, especially for industries that haven't yet been encompassed by Google Local Service Ads. Through strategic bidding and well-crafted ad campaigns, businesses can still effectively reach their target audiences and meet their marketing objectives.

Search Engine Marketing

Google Local Service Ads

Now Google has begun to list the advertisers that have gone through their Google verification process, above the traditional sponsored section. Google will perform a background check, verify your licenses, insurance, and any other industry specifics in order gain the Google "Check" Badge.

Search Engine Marketing

Google Local Service Ads [cont.]

This stage highlights a genius move by Google in industries where usually, a few big names have held the top spots, leaving the rest to fight for a competitive edge with smaller budgets. By opening up this new arena, Google is showing a new path they want to take for all industries. Now is the time to grab a prime position on Google’s Search Engine Results Page!

Focus on making your services the best they can be, and let RPM handle all your digital marketing needs. This move is Google's way of stepping up to the plate with rising platforms like Angi (formerly known as Angie's List), Thumbtack, Yelp, and other service-focused lead-generating companies.

Google Local Leads is innovative and works on a bidding system. This is a smart way by Google to help manage your budget, similar to their usual ad setups. However, tread with caution, as Google ultimately seeks control over your budget. You can set your own bid amounts or let Google bid for you, but the auction part is hidden. Past experiences have shown that letting Google bid for you can sometimes make you spend almost double per lead.

How your Profile Breaks Down

How can I get more leads With LSA?

Don't Worry, this ain't our first Rodeo...We have you covered and RPM has a proven system in place that works with Google's Local Service Ads system to monitor and maintain the leads coming in and we will request credits  when the leads are not valid for you!

Performance Marketing

What Do I Need to Sign Up for Google LSAs?

Google is offering its searchers Verified business to use, so they are doing just that, verify your business is updated and following their respective industry standards. Now Google will want to verify for example, an Attorney, that they have their license and are in good standing, Insurance, background checks and once verified, professional head shots to showcase the attorney.

the same applies to Doctors and any other licensed professionals. RPM is here to help you through the process as well as monitor and maintain your Google Local Service Ads to  drive more calls to you instead of your competition.